Author: Akio Toyoda

Quotes

I respect my father as a father, but I also respect him as an honorable chairman.

I respect my father as a father, but I also respect him as an honorable chairman.

- Akio Toyoda

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

- Akio Toyoda

Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

- Akio Toyoda

I ride many different cars. Let's say I would drive 200 different vehicles in a year, so it's rather difficult to say which car or what car I ride. I love cars.

I ride many different cars. Let's say I would drive 200 different vehicles in a year, so it's rather difficult to say which car or what car I ride. I love cars.

- Akio Toyoda

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