Author: Alan Cooper

Quotes

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

- Alan Cooper

A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft.

A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft.

- Alan Cooper

If we want users to like our software, we should design it to behave like a likeable person.

If we want users to like our software, we should design it to behave like a likeable person.

- Alan Cooper

Design is not so much a design issue as a power struggle.

Design is not so much a design issue as a power struggle.

- Alan Cooper

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