Author: Daniel Ek

Quotes

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

- Daniel Ek

We really do believe that we can improve the world, one song at a time.

We really do believe that we can improve the world, one song at a time.

- Daniel Ek

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

- Daniel Ek

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

- Daniel Ek

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

- Daniel Ek

At the end of the day, I want the music industry to be larger than what it is today.

At the end of the day, I want the music industry to be larger than what it is today.

- Daniel Ek

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

- Daniel Ek

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

- Daniel Ek

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

- Daniel Ek

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