Author: Daniel Ek

Quotes

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

- Daniel Ek

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists.

- Daniel Ek

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

- Daniel Ek

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

- Daniel Ek

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

- Daniel Ek

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

- Daniel Ek

We really do believe that we can improve the world, one song at a time.

We really do believe that we can improve the world, one song at a time.

- Daniel Ek

Spotify wants to make consuming music simpler and at the same time pay the rights owners.

Spotify wants to make consuming music simpler and at the same time pay the rights owners.

- Daniel Ek

People just want to have access to all of the world's music.

People just want to have access to all of the world's music.

- Daniel Ek

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