Author: Dieter Rams

Quotes

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

- Dieter Rams

As designers, we have a great responsibility.

As designers, we have a great responsibility.

- Dieter Rams

Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

- Dieter Rams

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

- Dieter Rams

Design should not dominate things, should not dominate people. It should help people. That's its role.

Design should not dominate things, should not dominate people. It should help people. That's its role.

- Dieter Rams

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