Author: Donald Norman

Quotes

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

- Donald Norman

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

- Donald Norman

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

- Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

- Donald Norman

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

- Donald Norman

Readers always seem to think that the author has some control over the design of their books.

Readers always seem to think that the author has some control over the design of their books.

- Donald Norman

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

- Donald Norman

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

- Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

- Donald Norman

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