Author: Donald Norman

Quotes

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

- Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

- Donald Norman

Everyday people are not very good designers.

Everyday people are not very good designers.

- Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

- Donald Norman

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

- Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

- Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

- Donald Norman

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

- Donald Norman

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

- Donald Norman

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