Author: Donald Norman

Quotes

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

- Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

Beauty and brains, pleasure and usability - they should go hand in hand.

- Donald Norman

User-centered design means working with your users all throughout the project.

User-centered design means working with your users all throughout the project.

- Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

- Donald Norman

Everyday people are not very good designers.

Everyday people are not very good designers.

- Donald Norman

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

- Donald Norman

Readers always seem to think that the author has some control over the design of their books.

Readers always seem to think that the author has some control over the design of their books.

- Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

- Donald Norman

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

- Donald Norman

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