Author: Donald Norman

Quotes

Readers always seem to think that the author has some control over the design of their books.

Readers always seem to think that the author has some control over the design of their books.

- Donald Norman

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

- Donald Norman

In my opinion, no single design is apt to be optimal for everyone.

In my opinion, no single design is apt to be optimal for everyone.

- Donald Norman

I prefer design by experts - by people who know what they are doing.

I prefer design by experts - by people who know what they are doing.

- Donald Norman

So what does a good teacher do? Create tension - but just the right amount.

So what does a good teacher do? Create tension - but just the right amount.

- Donald Norman

We expert teachers know that motivation and emotional impact are what matter.

We expert teachers know that motivation and emotional impact are what matter.

- Donald Norman

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

- Donald Norman

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

- Donald Norman

Everyday people are not very good designers.

Everyday people are not very good designers.

- Donald Norman

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