Author: Jef I. Richards

Quotes

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

- Jef I. Richards

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

- Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

- Jef I. Richards

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

- Jef I. Richards

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