Author: Jef I. Richards

Quotes

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

- Jef I. Richards

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

- Jef I. Richards

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

- Jef I. Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

- Jef I. Richards

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