Author: Jef I. Richards

Quotes

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

- Jef I. Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

- Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

- Jef I. Richards

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

- Jef I. Richards

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