Author: Jef I. Richards

Quotes

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

- Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

- Jef I. Richards

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is totally unnecessary. Unless you hope to make money.

- Jef I. Richards

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

- Jef I. Richards

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