Author: John Quelch

Quotes

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

- John Quelch

The only thing you need to set up a business school is a warm body and a piece of chalk.

The only thing you need to set up a business school is a warm body and a piece of chalk.

- John Quelch

The skills associated with knowledge creation are totally different from the skills associated with production.

The skills associated with knowledge creation are totally different from the skills associated with production.

- John Quelch

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

- John Quelch

Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.

Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.

- John Quelch

Ease of navigation is important in both physical and virtual space.

Ease of navigation is important in both physical and virtual space.

- John Quelch

View health as an investment, not an expense.

View health as an investment, not an expense.

- John Quelch

When times are good, there is budget available for increased research on secondary products or customers.

When times are good, there is budget available for increased research on secondary products or customers.

- John Quelch

Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

- John Quelch

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