Author: Jonah Peretti

Quotes

Mormons know that it's not enough to practise your religion - you also have to spread your religion.

Mormons know that it's not enough to practise your religion - you also have to spread your religion.

- Jonah Peretti

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

- Jonah Peretti

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

- Jonah Peretti

People don't do good work when they feel like losers and are second-class citizens within their own company.

People don't do good work when they feel like losers and are second-class citizens within their own company.

- Jonah Peretti

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

- Jonah Peretti

People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.

People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.

- Jonah Peretti

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

- Jonah Peretti

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