Author: Katrina Lake

Quotes

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

- Katrina Lake

My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.

My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.

- Katrina Lake

When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.

When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.

- Katrina Lake

As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit you and look great on you.

As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit you and look great on you.

- Katrina Lake

I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.

I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.

- Katrina Lake

Clearly define what success means for you. Set short-term and quarterly career goals with your manager that will help lead you to your long term goals.

Clearly define what success means for you. Set short-term and quarterly career goals with your manager that will help lead you to your long term goals.

- Katrina Lake

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

- Katrina Lake

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