Author: Katrina Lake

Quotes

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.

- Katrina Lake

I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.

I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.

- Katrina Lake

I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.

I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.

- Katrina Lake

When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.

When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.

- Katrina Lake

Clearly define what success means for you. Set short-term and quarterly career goals with your manager that will help lead you to your long term goals.

Clearly define what success means for you. Set short-term and quarterly career goals with your manager that will help lead you to your long term goals.

- Katrina Lake

My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.

My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.

- Katrina Lake

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

- Katrina Lake

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