Author: Paul Rand

Quotes

In the Orthodox religion, you don't draw the human figure. It's against the rules.

In the Orthodox religion, you don't draw the human figure. It's against the rules.

- Paul Rand

Good design doesn't date. Bad design does.

Good design doesn't date. Bad design does.

- Paul Rand

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

- Paul Rand

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

- Paul Rand

The reason I always insisted on signing my work was not to be subordinate to anyone.

The reason I always insisted on signing my work was not to be subordinate to anyone.

- Paul Rand

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