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Author: Paul Rand
Quotes
Good design doesn't date. Bad design does.
Good design doesn't date. Bad design does.
-
Paul Rand
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
-
Paul Rand
The reason I always insisted on signing my work was not to be subordinate to anyone.
The reason I always insisted on signing my work was not to be subordinate to anyone.
-
Paul Rand
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
-
Paul Rand
Design is everything. Everything!
Design is everything. Everything!
-
Paul Rand
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