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Author: Paul Rand
Quotes
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
-
Paul Rand
In the Orthodox religion, you don't draw the human figure. It's against the rules.
In the Orthodox religion, you don't draw the human figure. It's against the rules.
-
Paul Rand
Design is everything. Everything!
Design is everything. Everything!
-
Paul Rand
Good design doesn't date. Bad design does.
Good design doesn't date. Bad design does.
-
Paul Rand
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
-
Paul Rand
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