Author: Paul Rand

Quotes

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

- Paul Rand

Good design doesn't date. Bad design does.

Good design doesn't date. Bad design does.

- Paul Rand

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

- Paul Rand

In the Orthodox religion, you don't draw the human figure. It's against the rules.

In the Orthodox religion, you don't draw the human figure. It's against the rules.

- Paul Rand

Design is everything. Everything!

Design is everything. Everything!

- Paul Rand

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