Author: Richard Edelman

Quotes

I wake up every day, and the family fortune is on the line, and that's a good thing.

I wake up every day, and the family fortune is on the line, and that's a good thing.

- Richard Edelman

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

- Richard Edelman

PR is premised on truth, trust, and transparency.

PR is premised on truth, trust, and transparency.

- Richard Edelman

Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.

Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.

- Richard Edelman

Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.

Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.

- Richard Edelman

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

- Richard Edelman

The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.

The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.

- Richard Edelman

Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.

Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.

- Richard Edelman

In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.

In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.

- Richard Edelman

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