Author: Simon Mainwaring

Quotes

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

- Simon Mainwaring

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

- Simon Mainwaring

The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.

The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.

- Simon Mainwaring

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.

- Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

- Simon Mainwaring

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

- Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability.

The keys to brand success are self-definition, transparency, authenticity and accountability.

- Simon Mainwaring

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