Author: Steve Easterbrook

Quotes

The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.

The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.

- Steve Easterbrook

Ultimately, we're in the service business. We will always have an important human element.

Ultimately, we're in the service business. We will always have an important human element.

- Steve Easterbrook

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

- Steve Easterbrook

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.

- Steve Easterbrook

Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.

Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.

- Steve Easterbrook

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.

- Steve Easterbrook

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

- Steve Easterbrook

It makes me sad there is still some intellectual snobbery out there.

It makes me sad there is still some intellectual snobbery out there.

- Steve Easterbrook

When you get things right, good things happen.

When you get things right, good things happen.

- Steve Easterbrook

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