Author: Steve Easterbrook

Quotes

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

- Steve Easterbrook

When you get things right, good things happen.

When you get things right, good things happen.

- Steve Easterbrook

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.

- Steve Easterbrook

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.

- Steve Easterbrook

Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.

Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.

- Steve Easterbrook

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

- Steve Easterbrook

The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.

The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.

- Steve Easterbrook

If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.

If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.

- Steve Easterbrook

We have to hire, retain, and develop the best staff.

We have to hire, retain, and develop the best staff.

- Steve Easterbrook

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