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Author: Steve Easterbrook
Quotes
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.
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Steve Easterbrook
It makes me sad there is still some intellectual snobbery out there.
It makes me sad there is still some intellectual snobbery out there.
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Steve Easterbrook
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.
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Steve Easterbrook
Ultimately, we're in the service business. We will always have an important human element.
Ultimately, we're in the service business. We will always have an important human element.
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Steve Easterbrook
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.
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Steve Easterbrook
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.
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Steve Easterbrook
When you get things right, good things happen.
When you get things right, good things happen.
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Steve Easterbrook
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.
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Steve Easterbrook
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.
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Steve Easterbrook
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