Author: Steve Ells

Quotes

When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.

When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.

- Steve Ells

Chipotle is really showing that there's a better way to do fast food.

Chipotle is really showing that there's a better way to do fast food.

- Steve Ells

So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?

So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?

- Steve Ells

People were asking me all kinds of questions about the business, and I was initially put off. I was like, 'Just invest if you want to invest. Don't bother me.'

People were asking me all kinds of questions about the business, and I was initially put off. I was like, 'Just invest if you want to invest. Don't bother me.'

- Steve Ells

The best Chipotle restaurant managers get the title 'restaurateur' and a $10,000 bonus for each person they hire who starts as crew and goes on to become a manager.

The best Chipotle restaurant managers get the title 'restaurateur' and a $10,000 bonus for each person they hire who starts as crew and goes on to become a manager.

- Steve Ells

Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.

Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.

- Steve Ells

Looking inward and understanding where you made mistakes in the past helps you set up for change.

Looking inward and understanding where you made mistakes in the past helps you set up for change.

- Steve Ells

Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.

Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.

- Steve Ells

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