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Author: Steve Ells
Quotes
Looking inward and understanding where you made mistakes in the past helps you set up for change.
Looking inward and understanding where you made mistakes in the past helps you set up for change.
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Steve Ells
When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.
When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.
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Steve Ells
Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.
Being in compliance with industry standards is less than 5 percent of what companies need to do to make food safe. Company after company finds that out after they have events.
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Steve Ells
The best Chipotle restaurant managers get the title 'restaurateur' and a $10,000 bonus for each person they hire who starts as crew and goes on to become a manager.
The best Chipotle restaurant managers get the title 'restaurateur' and a $10,000 bonus for each person they hire who starts as crew and goes on to become a manager.
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Steve Ells
So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?
So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?
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Steve Ells
Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.
Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.
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Steve Ells
Chipotle is really showing that there's a better way to do fast food.
Chipotle is really showing that there's a better way to do fast food.
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Steve Ells
People were asking me all kinds of questions about the business, and I was initially put off. I was like, 'Just invest if you want to invest. Don't bother me.'
People were asking me all kinds of questions about the business, and I was initially put off. I was like, 'Just invest if you want to invest. Don't bother me.'
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Steve Ells
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