Author: Steve Stoute

Quotes

There's much more money being brought into the advertising and communications business than in the music industry.

There's much more money being brought into the advertising and communications business than in the music industry.

- Steve Stoute

Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.

Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.

- Steve Stoute

If only love can drive out hate, we have to remember that love is a verb. It requires action.

If only love can drive out hate, we have to remember that love is a verb. It requires action.

- Steve Stoute

What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.

What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.

- Steve Stoute

Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.

Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.

- Steve Stoute

The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.

The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.

- Steve Stoute

Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.

Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.

- Steve Stoute

I used to run record companies, and I went to the advertising business at 29 years old.

I used to run record companies, and I went to the advertising business at 29 years old.

- Steve Stoute

Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

- Steve Stoute

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