Author: Trip Hawkins
There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.