Author: William Bernbach

Quotes

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

- William Bernbach

In communications, familiarity breeds apathy.

In communications, familiarity breeds apathy.

- William Bernbach

Our job is to bring the dead facts to life.

Our job is to bring the dead facts to life.

- William Bernbach

Word of mouth is the best medium of all.

Word of mouth is the best medium of all.

- William Bernbach

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

- William Bernbach

Because an appeal makes logical sense is no guarantee that it will work.

Because an appeal makes logical sense is no guarantee that it will work.

- William Bernbach

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

- William Bernbach

The most powerful element in advertising is the truth.

The most powerful element in advertising is the truth.

- William Bernbach

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

- William Bernbach

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