Author: Yves Behar

Quotes

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

- Yves Behar

Steve Jobs changed my life. He also changed the life of every designer.

Steve Jobs changed my life. He also changed the life of every designer.

- Yves Behar

If you don't love something, it's not functional, in my opinion.

If you don't love something, it's not functional, in my opinion.

- Yves Behar

For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.

For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.

- Yves Behar

Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery.

Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery.

- Yves Behar

Design is a tool that either allows us to create new markets or disrupt existing ones.

Design is a tool that either allows us to create new markets or disrupt existing ones.

- Yves Behar

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

- Yves Behar

Design needs a new relationship with the world, one that is more focused on our planet's needs.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

- Yves Behar

My mantra is: 'Good design accelerates the adoption of new ideas.'

My mantra is: 'Good design accelerates the adoption of new ideas.'

- Yves Behar

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