To design something really new and innovative you have to reject reason. - Inspiquo

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Jonathan Ive Quotes

To design something really new and innovative you have to reject reason. - Jonathan Ive

To design something really new and innovative you have to reject reason.

- Jonathan Ive

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People say I design architectural icons. If I design a building and it becomes an icon, that's ok.

People say I design architectural icons. If I design a building and it becomes an icon, that's ok.

The big difference between couture and ready-to-wear is not design. It is the fabrics, the handwork, and the fittings. The act of creation is the same.

The big difference between couture and ready-to-wear is not design. It is the fabrics, the handwork, and the fittings. The act of creation is the same.

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.