Author: Jonathan Ive

Quotes

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

- Jonathan Ive

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

- Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

- Jonathan Ive

To design something really new and innovative you have to reject reason.

To design something really new and innovative you have to reject reason.

- Jonathan Ive

There's no learning without trying lots of ideas and failing lots of times.

There's no learning without trying lots of ideas and failing lots of times.

- Jonathan Ive

One person's car is another person's scenery.

One person's car is another person's scenery.

- Jonathan Ive

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

- Jonathan Ive

If something is not good enough, stop doing it.

If something is not good enough, stop doing it.

- Jonathan Ive

There is beauty when something works and it works intuitively.

There is beauty when something works and it works intuitively.

- Jonathan Ive

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