Author: Jonathan Ive

Quotes

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

- Jonathan Ive

The best ideas start as conversations.

The best ideas start as conversations.

- Jonathan Ive

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

- Jonathan Ive

There is beauty when something works and it works intuitively.

There is beauty when something works and it works intuitively.

- Jonathan Ive

To design something really new and innovative you have to reject reason.

To design something really new and innovative you have to reject reason.

- Jonathan Ive

Good is the enemy of great.

Good is the enemy of great.

- Jonathan Ive

If something is not good enough, stop doing it.

If something is not good enough, stop doing it.

- Jonathan Ive

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

- Jonathan Ive

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

- Jonathan Ive

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