Author: Ana Patricia Botin

Quotes

Discretion is the most important thing for a banker. That is the philosophy of the family... I mean, of the bank.

Discretion is the most important thing for a banker. That is the philosophy of the family... I mean, of the bank.

- Ana Patricia Botin

I think of digital as a means to an end: How do I service and get more loyal customers, how do I achieve operational excellence, and how do I change my culture?

I think of digital as a means to an end: How do I service and get more loyal customers, how do I achieve operational excellence, and how do I change my culture?

- Ana Patricia Botin

You are not going to get married through technology. You are not going to buy a house through technology.

You are not going to get married through technology. You are not going to buy a house through technology.

- Ana Patricia Botin

We need to change how we run banks. We need to change the culture. If we get it right, we can have a huge impact.

We need to change how we run banks. We need to change the culture. If we get it right, we can have a huge impact.

- Ana Patricia Botin

I would love it if you became a Santander customer.

I would love it if you became a Santander customer.

- Ana Patricia Botin

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