Author: Angela Ahrendts

Quotes

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

- Angela Ahrendts

You have to do what's best for the brand.

You have to do what's best for the brand.

- Angela Ahrendts

At Apple, we believe that people with passion can change the world.

At Apple, we believe that people with passion can change the world.

- Angela Ahrendts

I work through teams. It's the only way I know how to work.

I work through teams. It's the only way I know how to work.

- Angela Ahrendts

It is not about gender, it is about experience, leadership, and vision.

It is not about gender, it is about experience, leadership, and vision.

- Angela Ahrendts

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

- Angela Ahrendts

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

- Angela Ahrendts

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

- Angela Ahrendts

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

- Angela Ahrendts

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