Author: Angela Ahrendts

Quotes

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

- Angela Ahrendts

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

- Angela Ahrendts

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

- Angela Ahrendts

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.

- Angela Ahrendts

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

- Angela Ahrendts

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

- Angela Ahrendts

I work through teams. It's the only way I know how to work.

I work through teams. It's the only way I know how to work.

- Angela Ahrendts

You have to do what's best for the brand.

You have to do what's best for the brand.

- Angela Ahrendts

At Apple, we believe that people with passion can change the world.

At Apple, we believe that people with passion can change the world.

- Angela Ahrendts

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