Author: Angela Ahrendts
Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.