Author: Anita Elberse

Quotes

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

If anything, the impact of digital technology is creating bigger brands and bigger superstars.

- Anita Elberse

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

- Anita Elberse

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.

When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.

- Anita Elberse

Because they are inherently social, people find value in reading the same books and watching the same movies that others do.

Because they are inherently social, people find value in reading the same books and watching the same movies that others do.

- Anita Elberse

The entertainment business remains a business of blockbusters, and increasingly so.

The entertainment business remains a business of blockbusters, and increasingly so.

- Anita Elberse

If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.

If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made.

- Anita Elberse

Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.

Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.

- Anita Elberse

One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.

One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.

- Anita Elberse

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