Author: Edward de Bono

Quotes

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

- Edward de Bono

The need to be right all the time is the biggest bar to new ideas.

The need to be right all the time is the biggest bar to new ideas.

- Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

- Edward de Bono

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

- Edward de Bono

Logic will never change emotion or perception.

Logic will never change emotion or perception.

- Edward de Bono

Humor is by far the most significant activity of the human brain.

Humor is by far the most significant activity of the human brain.

- Edward de Bono

Argument is meant to reveal the truth, not to create it.

Argument is meant to reveal the truth, not to create it.

- Edward de Bono

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

- Edward de Bono

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