Author: Frank Luntz

Quotes

The way you communicate an idea is different than the way you communicate a product.

The way you communicate an idea is different than the way you communicate a product.

- Frank Luntz

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

- Frank Luntz

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

- Frank Luntz

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

- Frank Luntz

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.

- Frank Luntz

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

- Frank Luntz

Politics is gut; commercials are gut.

Politics is gut; commercials are gut.

- Frank Luntz

We as Americans assume that big companies are bad, and big power companies are even worse.

We as Americans assume that big companies are bad, and big power companies are even worse.

- Frank Luntz

Sound science must be our guide in choosing which problems to tackle and how to approach them.

Sound science must be our guide in choosing which problems to tackle and how to approach them.

- Frank Luntz

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