Author: George Lois

Quotes

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

- George Lois

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

- George Lois

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

- George Lois

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

- George Lois

The producers of 'Mad Men,' you know, think I hate their show, which is true.

The producers of 'Mad Men,' you know, think I hate their show, which is true.

- George Lois

I've done truth to power all my life. It's got me into trouble, but who cares?

I've done truth to power all my life. It's got me into trouble, but who cares?

- George Lois

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

- George Lois

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

- George Lois

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

- George Lois

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