Author: George Lois

Quotes

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

- George Lois

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

From the time I was three or four years old, I drew all the time. Drew all the time, every second.

- George Lois

I've done truth to power all my life. It's got me into trouble, but who cares?

I've done truth to power all my life. It's got me into trouble, but who cares?

- George Lois

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

- George Lois

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

- George Lois

I look in the mirror, and I work with the brightest person I know.

I look in the mirror, and I work with the brightest person I know.

- George Lois

Great advertising, in and of itself, becomes a benefit of the product.

Great advertising, in and of itself, becomes a benefit of the product.

- George Lois

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

- George Lois

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

- George Lois

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