Author: James Cash Penney

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Change is vital, improvement the logical form of change.

Change is vital, improvement the logical form of change.

- James Cash Penney

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

- James Cash Penney

The keystone of successful business is cooperation. Friction retards progress.

The keystone of successful business is cooperation. Friction retards progress.

- James Cash Penney

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

- James Cash Penney

No serious-minded man should have time for the mediocre in any phase of his living.

No serious-minded man should have time for the mediocre in any phase of his living.

- James Cash Penney

Success cannot come from standstill men. Methods change and men must change with them.

Success cannot come from standstill men. Methods change and men must change with them.

- James Cash Penney

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

- James Cash Penney

Every man must decide for himself whether he shall master his world or be mastered by it.

Every man must decide for himself whether he shall master his world or be mastered by it.

- James Cash Penney

The Golden Rule finds no limit of application in business.

The Golden Rule finds no limit of application in business.

- James Cash Penney

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