Author: Leo Burnett

Quotes

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

- Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

- Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

- Leo Burnett

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

- Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

- Leo Burnett

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

- Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

What helps people, helps business.

What helps people, helps business.

- Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

- Leo Burnett

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