Author: Leo Burnett

Quotes

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

- Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

- Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

- Leo Burnett

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

- Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

- Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

- Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

- Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

- Leo Burnett

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