Author: Leo Burnett

Quotes

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

- Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

- Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

- Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

- Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

- Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

- Leo Burnett

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

- Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

- Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

- Leo Burnett

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