Author: Leo Burnett

Quotes

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

- Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

- Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

- Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

- Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

- Leo Burnett

I regard a great ad as the most beautiful thing in the world.

I regard a great ad as the most beautiful thing in the world.

- Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

- Leo Burnett

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

- Leo Burnett

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