Author: Leo Burnett

Quotes

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

- Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

- Leo Burnett

What helps people, helps business.

What helps people, helps business.

- Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

- Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

- Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

- Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

- Leo Burnett

There is no such thing as a permanent advertising success.

There is no such thing as a permanent advertising success.

- Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

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