Author: Mark Goulston

Quotes

When winning is everything and everyone does whatever they need to win and to not lose, including lying, you have a world in which 'basic trust' is lost.

When winning is everything and everyone does whatever they need to win and to not lose, including lying, you have a world in which 'basic trust' is lost.

- Mark Goulston

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

- Mark Goulston

There is something calming and emotionally restoring when you focus on gratitude for a known deed that helped you, instead of fear of the unknown.

There is something calming and emotionally restoring when you focus on gratitude for a known deed that helped you, instead of fear of the unknown.

- Mark Goulston

Feeling alone makes negative feelings worse. When you feel alone, frustration quickly can become anger, fear quickly can become panic.

Feeling alone makes negative feelings worse. When you feel alone, frustration quickly can become anger, fear quickly can become panic.

- Mark Goulston

Show people a positive path that enables them to make progress on their own terms. Give them options and alternatives that empower them.

Show people a positive path that enables them to make progress on their own terms. Give them options and alternatives that empower them.

- Mark Goulston

Braggarts are insecure and need attention, and bragging often has the opposite effect on most people when you're trying to gain their respect and increase your influence.

Braggarts are insecure and need attention, and bragging often has the opposite effect on most people when you're trying to gain their respect and increase your influence.

- Mark Goulston

Forget the empty platitudes; your star employee is not a 'godsend.' They are a person deserving of your not infrequent acknowledgment and worthy of appreciation and respect.

Forget the empty platitudes; your star employee is not a 'godsend.' They are a person deserving of your not infrequent acknowledgment and worthy of appreciation and respect.

- Mark Goulston

In my line of work, I frequently communicate with CEOs and their executive assistants, and nowhere is the need for gratitude more clear.

In my line of work, I frequently communicate with CEOs and their executive assistants, and nowhere is the need for gratitude more clear.

- Mark Goulston

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