Author: Marshall McLuhan

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There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.

- Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

- Marshall McLuhan

Advertising is the greatest art form of the 20th century.

Advertising is the greatest art form of the 20th century.

- Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

- Marshall McLuhan

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

- Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

- Marshall McLuhan

The new electronic independence re-creates the world in the image of a global village.

The new electronic independence re-creates the world in the image of a global village.

- Marshall McLuhan

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

- Marshall McLuhan

We drive into the future using only our rearview mirror.

We drive into the future using only our rearview mirror.

- Marshall McLuhan

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