Author: Marshall McLuhan

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It is the framework which changes with each new technology and not just the picture within the frame.

It is the framework which changes with each new technology and not just the picture within the frame.

- Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

- Marshall McLuhan

Advertising is the greatest art form of the 20th century.

Advertising is the greatest art form of the 20th century.

- Marshall McLuhan

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

- Marshall McLuhan

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

- Marshall McLuhan

We drive into the future using only our rearview mirror.

We drive into the future using only our rearview mirror.

- Marshall McLuhan

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

- Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

- Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

- Marshall McLuhan

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