Author: Marshall McLuhan

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Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

- Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

- Marshall McLuhan

There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.

- Marshall McLuhan

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

- Marshall McLuhan

Advertising is the greatest art form of the 20th century.

Advertising is the greatest art form of the 20th century.

- Marshall McLuhan

We drive into the future using only our rearview mirror.

We drive into the future using only our rearview mirror.

- Marshall McLuhan

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

- Marshall McLuhan

American youth attributes much more importance to arriving at driver's license age than at voting age.

American youth attributes much more importance to arriving at driver's license age than at voting age.

- Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

- Marshall McLuhan

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