Author: Marshall McLuhan

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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

- Marshall McLuhan

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

- Marshall McLuhan

The new electronic independence re-creates the world in the image of a global village.

The new electronic independence re-creates the world in the image of a global village.

- Marshall McLuhan

The mark of our time is its revulsion against imposed patterns.

The mark of our time is its revulsion against imposed patterns.

- Marshall McLuhan

We drive into the future using only our rearview mirror.

We drive into the future using only our rearview mirror.

- Marshall McLuhan

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

- Marshall McLuhan

It is the framework which changes with each new technology and not just the picture within the frame.

It is the framework which changes with each new technology and not just the picture within the frame.

- Marshall McLuhan

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

- Marshall McLuhan

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

- Marshall McLuhan

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