Author: Robert J. Fisher

Quotes

Yes, fashion adds more risk, but you don't have to have as much of it to keep the business rolling.

Yes, fashion adds more risk, but you don't have to have as much of it to keep the business rolling.

- Robert J. Fisher

I was a decent student but not a great student.

I was a decent student but not a great student.

- Robert J. Fisher

We're making a lot of changes at Gap Inc., but as our Social Responsibility Report demonstrates, doing business the right way is still extremely important to us.

We're making a lot of changes at Gap Inc., but as our Social Responsibility Report demonstrates, doing business the right way is still extremely important to us.

- Robert J. Fisher

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

- Robert J. Fisher

Spending time on the floor is really important. It's great to work out of an office, but working the store gives you contact with the customer.

Spending time on the floor is really important. It's great to work out of an office, but working the store gives you contact with the customer.

- Robert J. Fisher

Princeton was really hard. I had learned how to write well at boarding school, and I knew if I majored in English and I just did the work, I could get B's.

Princeton was really hard. I had learned how to write well at boarding school, and I knew if I majored in English and I just did the work, I could get B's.

- Robert J. Fisher

It's unfortunate that all business gets painted as wanting to oppose the environment and slow change.

It's unfortunate that all business gets painted as wanting to oppose the environment and slow change.

- Robert J. Fisher

We have an unwavering commitment to our social responsibility program; it's good for business, and we know it's the right thing to do.

We have an unwavering commitment to our social responsibility program; it's good for business, and we know it's the right thing to do.

- Robert J. Fisher

Gap has always been about color, and we let a lot of competitors take that space from us.

Gap has always been about color, and we let a lot of competitors take that space from us.

- Robert J. Fisher

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