Author: William McDonough

Quotes

I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.

I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.

- William McDonough

We are all born artists... Almost everything kids do is art.

We are all born artists... Almost everything kids do is art.

- William McDonough

The magic question is, 'What for?' But art is not for anything. Art is the ultimate goal.

The magic question is, 'What for?' But art is not for anything. Art is the ultimate goal.

- William McDonough

Design is inherently optimistic. That is its power.

Design is inherently optimistic. That is its power.

- William McDonough

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