Author: William McDonough

Quotes

The magic question is, 'What for?' But art is not for anything. Art is the ultimate goal.

The magic question is, 'What for?' But art is not for anything. Art is the ultimate goal.

- William McDonough

Art is about going a little nuts... Kids do art for fun. It's playing.

Art is about going a little nuts... Kids do art for fun. It's playing.

- William McDonough

I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.

I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.

- William McDonough

Design is inherently optimistic. That is its power.

Design is inherently optimistic. That is its power.

- William McDonough

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