Author: Jay Chiat

Quotes

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

- Jay Chiat

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

- Jay Chiat

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

- Jay Chiat

Taking risks gives me energy.

Taking risks gives me energy.

- Jay Chiat

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

- Jay Chiat

If you really think about it, when watching television, you have product placement all the time.

If you really think about it, when watching television, you have product placement all the time.

- Jay Chiat

The team architecture means setting up an organization that helps people produce that great work in teams.

The team architecture means setting up an organization that helps people produce that great work in teams.

- Jay Chiat

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

- Jay Chiat

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