Author: Kevin Plank

Quotes

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

- Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

Brands are all about trust. That trust is built in drops and lost in buckets.

- Kevin Plank

The purpose of Disneyland is to make people smile.

The purpose of Disneyland is to make people smile.

- Kevin Plank

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

- Kevin Plank

Great brands are meant to be great aggregators.

Great brands are meant to be great aggregators.

- Kevin Plank

You need to put your hands around the throat of your business, and you need to run it. There's no other way.

You need to put your hands around the throat of your business, and you need to run it. There's no other way.

- Kevin Plank

Every great brand is like a great story.

Every great brand is like a great story.

- Kevin Plank

I believe people change. I think that they can learn from mistakes.

I believe people change. I think that they can learn from mistakes.

- Kevin Plank

Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.

Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.

- Kevin Plank

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